Boulder Coffee Co
Logo, Illustration, Packaging Design
Conceptual coffee shop brand based in Boulder, Colorado.
Boulder is an eclectic college town saturated with popular coffee shops, breweries, and restaurants. The brand identity and audience targeting must cater to college students and long-time residents alike. To stand out from a sea of competitors, hand-drawn illustration is used to evoke a sense of love and familiarity with a local icon - the Flatirons. Through the custom illustration and logotype, potential customers can easily identify and connect with the brand.
The Flatirons offer a stunning backdrop to life in Boulder. Incorporating a hand-drawn illustration of this iconic landmark evokes a knowing sense that outdoor adventure is right around the corner.
Custom wordmark utilizing a san serif typeface in both elements. There are endless companies in the area that leverage the city name in their brand, so we created a logo that stood out from the competition while still maintaining structure, clean lines and a timeless feel.
