UC Berkeley
Design & Marketing - Web design, Event assets, Social Media Strategy & Content Creation, Visual Identity for new programs
During my time with the UC Berkeley English Department, I was the sole Marketing Manager & Graphic Designer on a small team. As the first creative hire, I was tasked with promoting all department events and activities in both digital and physical spaces. I worked with faculty and student stakeholders to design event posters, invitations, and branding for new programs and current course offerings. In order to engage a wider audience, I nurtured campaigns with supporting website and social media graphics.
Read Along with Berkeley English
Goal: Create an accessible way for UCB English alumni and the broader community to engage with current faculty and students.
As a department, we were underutilizing our best assets: the knowledge of faculty and students. Read Along with Berkeley English was a concept designed to bring the community together regardless of location.
My Role: With a very limited budget, I designed a solution that will engage our community around the globe for years to come.
Deliverables:
Research and strategy. Define the concept.
Present the concept to staff and faculty. Understand the resources needed to support this program (budget and time).
Create the brand identity (name, logo, colors, illustrations, graphics for website and social media).
Develop a marketing and communications plan for our target audience (newsletter announcement, social media posts).
Manage program execution each semester. Coordinated to find faculty to teach, and hire moderators to assist with both live and online discussions.